The Optimization EdgeReinventing Decision Making to Maximize All Your Company’s Assets
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In interviews with top executives and case studies of these organizations, The Optimization Edge reveals how they—and many other—Fortune 100 companies use the latest advances in mathematics and computer software to make real-time decisions that add millions in revenue and cost savings.
Top Performers Have The Optimization Edge
- How did UPS save 464,000 driving miles and 51,000 gallons of fuel in Washington D.C. last year without delaying a single delivery? - p. 9
- Why can Intel make complex personnel decisions in hours, when its competitors take days? - p. 12
- What change in decision making allowed Marriott to increase revenue by $75 million in 2009, despite a decline in its hotel bookings? - p. 76
- How did McDonald’s upgrade its Japanese operation and reap an extra $100 million profit in the same year? - p. 120
- What process did Eli Lilly use to discover and preempt deadly side effects in a cancer drug that is now safe, on the market, and saving lives? - p. 218
- How does Walmart know exactly which stores to stock with air conditioners during a heat wave, while competitors’ bottom lines wilt? - p. 6
- How can Pandora online music create individual playlists for each of its 39 million listeners, without hitting a sour note? - p. 80
- What can any company do to apply Optimization and win? - p. 15
The Author |
| Steve Sashihara (Princeton, NJ), is the president and CEO of Princeton Consultants Incorporated (www.princeton.com), which helps clients optimize their assets through a unique blend of information technology and management consulting. Steve is a member of the Institute for Operations Research and the Management Sciences (INFORMS) Roundtable and a director of the Association of Management Consulting Firms (AMCF), where he has served in various leadership roles, including cochairman. He is a graduate of Princeton University. |
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| Steve Sashihara |
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